5 Significant Cyber Security Risks Businesses Should Ponder

So, your new site is complete - congratulations! There are a lot of moving parts to a build, from coding to design to content.

However, if you want to attract and retain customers, you can't have a "set it and forget it" mentality once the initial work is finished - marketing your business is not only about creating a web presence.

It's crucial that you make a website maintenance plan a priority for your small business. Here are 4 reasons why:

1. You want to offer a good user experience.

Broken links, 404 pages, half-baked landing pages, slow loading times... your visitors will go elsewhere if they don't find what they're looking for fast. The last thing you want for your business is for customers to experience frustration.

Also, you're not going to build trust among buyers if you don't offer a good user experience - who's going to want to enter their credit card or contact information when your online presence looks neglected?


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Your website is the face of your business, so invest the time and energy into keeping it current. Monitor for glitches and focus on adding fresh content like blogs, articles, events and testimonials as often as possible to provide a good user experience and reap the SEO benefits.

2. It's the key to security and safety.

You're not only responsible for protecting your own data, but you're also responsible for your visitors' information. Security requirements are always changing, and nobody is safe - even big brands are targets for cyber attacks and data breaches.

In late 2016, Uber announced the personal information of 57 million Uber users and 600,000 drivers had been exposed by cyber thieves. To make matters worse, the company tried to hide the breach rather than report it.

In November 2018, Marriott International came forward with info that cyber criminals had stolen the data of approximately 500 million customers.

Since hackers get smarter all the time, you need a program you can trust to keep your online assets safe.

Being proactive and protecting your website now is so much easier than dealing with the devastation, disruption and huge costs of a hacked site, lost data and destroyed Google rankings.