True, there are some high-pressure situations

For fifteen years, part of my job was to come up with creative ideas-every week, under extreme time pressure, with roughly a million people watching.

I was good at it.

Really good.

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True, there are some high-pressure situations that don't require creativity-particularly those that involve repeated physical actions. Shooting the game-determining free throw, for example, doesn't require a great deal of creativity. It's definitely high-pressure, but it's accomplished more or less by rote.

Same with landing an airplane. Take it from me, a private pilot. I've made hundreds of landings and, aside from those first ones when I was just learning, they're pretty much routine. And they're even more routine for an airline pilot, who has made thousands and thousands of landings. They don't require a great deal of creativity.

Until something goes wrong.

On July 19, 1989, United Flight 232, en route from Denver to Chicago, lost all three hydraulic systems 37,000 feet above the earth. What this means, in layman's terms, is that all flight controls were instantly rendered useless. Imagine if you were driving on a highway and all of a sudden neither your steering wheel or brakes did anything at all. Now imagine you're seven miles up in the air, traveling 500 miles an hour, with nearly 300 people in your car.

That's pressure. And it required creativity.

Together, the crew discovered that they could maneuver the plane, albeit crudely, by manipulating the throttles on the multiple engines. It wasn't perfect. The right wing scraped the runway upon landing, and the plane caught on fire. Nearly half the people on board died. But over half lived. Why?